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DSA channel performance
DSA Performance Report
Lead sourcing quality, conversion, and channel performance by DSA.
Last updated · 30-May-2026 08:30
LOS
Filters
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Key metrics
Active DSAs
42
6 new this month
Leads submitted
186
+15%
Converted leads
78
41.9%
Rejected leads
24
12.9%
Avg lead quality
76
AI score
Top DSA
DSA-GHZ-014
22 conversions
Visual analytics
Distribution and trends (mock)
Leads by DSA (top 5)
DSA-GHZ-01432
DSA-NOI-00828
DSA-LKO-00322
DSA-DEL-02118
DSA-JAI-00214
Conversion by DSA
Builder channel48
Referral38
Market visit22
Rejection reasons
Duplicate mobile12
Incomplete KYC6
Low quality6
Product-wise sourcing
Home Loan82
LAP58
MSME46
Detailed records
2 records
| DSA Code | DSA Name | Branch | Submitted | Converted | Conv % | Rejected | AI Score | Last Activity | Actions |
|---|---|---|---|---|---|---|---|---|---|
| DSA-GHZ-014 | Ravi Connector | Ghaziabad | 32 | 22 | 68.8% | 4 | 82 | Today | |
| DSA-NOI-008 | Neha Associates | Noida | 28 | 14 | 50% | 6 | 71 | Yesterday |
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Report intelligence
Assistive only
- •3 DSAs have high lead rejection due to duplicate mobile numbers.
- •Builder channel has better conversion than market visit.
AI is assistive. Final decision remains with authorized NBFC users. No auto-approve or auto-reject.
Export & schedule
Mock export — connect MIS scheduler in production